Variety is reporting on what could be a new trend for independent producers, selling original content on iTunes. Apparently the fist direct to DVD sports action (snowboard video) has been posted on iTunes for purchase at $1.99.
Forum first asked its DVD distrib to gets “That” onto iTunes. When it didn’t succeed, the company started talking to Apple directly.
Though iTunes does sell some short films in its movies section for $1.99, they all come from established names such as Shorts Intl. and Sundance. Apple apparently wasn’t ready to put direct-to-DVD action sports pics among the small number of shorts and Hollywood features in its movies section.
This could be a new trend in the way independent media is distributed.