Tewksbury, Mass. – November 13, 2007 – Avid Technology, Inc. (NASDAQ: AVID) today announced that it will introduce a major shift in its approach to serving industry professionals in the digital content creation, management, and distribution industries. Based on extensive market research, Avid plans to announce a series of customer-focused initiatives in 2008 – all of which will be designed to make it easier for customers, prospects and the media to interact with the company. The company said it would reveal the full details of its 2008 plan to the public in February, which will set the stage for a blitz of new user-community initiatives, technical support programs, highly-personalized events, and innovative product announcements throughout the year. The company also announced that it will not have an exhibition booth at the 2008 National Association of Broadcasters (NAB) Convention, but plans to be in Las Vegas next April to meet with customers.
“We are always evaluating the most effective ways to build closer relationships with our customers and keep pace with the ever-changing media market. Over the past few months, we’ve been collecting data from all of our constituents, and the findings have been clear – we need to connect with users in new ways,” said Graham Sharp, vice president and general manager of Avid’s Video division. “As a result, we’ll unveil a series of initiatives in 2008, which we believe will shake things up for our industry – in every region of the world and across all facets of our business. In the past, we’ve seen how investing marketing resources in alternative, customer-focused activities, can be more effective with our users – and to our bottom line. It’s time for Avid to start giving something back to the industry and these activities will create a more vibrant community where customers and newcomers can learn, share, and understand where the industry is headed – and how they can help shape it.”
Those who are interested in receiving more information about Avid’s customer-focused initiatives in 2008 can register for e-mail alerts at: www.avid.com/we-are-listening
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.
This release includes forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, about Avid’s future plans and performance. There are a number of factors that could cause actual events or results to differ materially from those indicated by such forward-looking statements, including Avid’s ability to meet customer needs and other important events and factors disclosed previously and from time to time in Avid’s filings with the U.S. Securities and Exchange Commission. In addition, the forward-looking statements contained herein represent Avid’s estimates only as of today and should not be relied upon as representing the company’s estimates as of any subsequent date. While Avid may elect to update these forward-looking statements at some point in the future, Avid specifically disclaims any obligation to do so.
© 2007 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer and Pro Tools are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recordin