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Apple Announces Record Pre-orders for iPhone 6 & iPhone 6 Plus Top Four Million in First 24 Hours

iPhone6-34FR-SpGry_iPhone6plus-34FL-SpGry_Homescreen-PRINTCUPERTINO, California—September 15, 2014—Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store (www.apple.com) to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easy way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere.

Pricing & Availability
Every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free Personal Setup to help them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Continue reading ‘Apple Announces Record Pre-orders for iPhone 6 & iPhone 6 Plus Top Four Million in First 24 Hours’

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Apple Unveils Apple Watch—Apple’s Most Personal Device Ever

AplWatch42-34R-HomeScreen-PRINTCUPERTINO, California—September 9, 2014—Apple® today unveiled Apple Watch™—its most personal device ever—featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod® Click Wheel and iPhone® Multi-Touch™. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple’s MagSafe® technology with inductive charging for a quick connection that snaps into place.

Continue reading ‘Apple Unveils Apple Watch—Apple’s Most Personal Device Ever’

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Apple Announces iPhone 6 & iPhone 6 Plus—The Biggest Advancements in iPhone History

iPhone6-34FR-SpGry_iPhone6plus-34FL-SpGry_Homescreen-PRINTCUPERTINO, California—September 9, 2014—Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision unibody enclosure of anodized aluminum that conforms seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are engineered to be the thinnest ever, delivering a bigger display in a design that is still comfortable to hold and easy to use.

Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easier way to simply and securely make payments with just the touch of a finger.¹ Both models include iOS 8, the latest version of the world’s most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, QuickType™ keyboard, a new Health app, Family Sharing and iCloud Drive℠.

“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” said Tim Cook, Apple’s CEO. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.”

For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina® HD display with 1334 x 750 resolution, providing 38 percent more viewing area than iPhone 5s, while iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920 x 1080 resolution, providing 88 percent more viewing area and nearly three times the pixels than iPhone 5s. The Retina HD displays offer advanced technologies including higher contrast for deeper blacks and dual-domain pixels for more accurate colors at wider viewing angles.

Continue reading ‘Apple Announces iPhone 6 & iPhone 6 Plus—The Biggest Advancements in iPhone History’

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Apple Announces Apple Pay

apple-logoCUPERTINO, California―September 9, 2014―Apple® today announced Apple Pay™, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone® 6 and iPhone 6 Plus through a groundbreaking NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID™. Apple Pay is easy to set up, so hundreds of millions of users can simply add their credit or debit card on file from their iTunes Store® account. Apple Pay will also work with the newly announced Apple Watch™, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide.

Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the most popular banks including Bank of America, Capital One Bank, Chase, Citi and Wells Fargo, representing 83 percent of credit card purchase volume in the US.* In addition to the 258 Apple retail stores in the US, some of the nation’s leading retailers that will support Apple Pay include Bloomingdale’s, Disney Store and Walt Disney World Resort, Duane Reade, Macy’s, McDonald’s, Sephora, Staples, Subway, Walgreens and Whole Foods Market. Apple Watch will also work at the over 220,000 merchant locations across the US that have contactless payment enabled. Apple Pay is also able to make purchases through apps in the App Store℠.

“Security and privacy is at the core of Apple Pay. When you’re using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, helping to reduce the potential for fraud,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apple doesn’t collect your purchase history, so we don’t know what you bought, where you bought it or how much you paid for it. And if your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device.”

Continue reading ‘Apple Announces Apple Pay’

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Apple Announces iOS 8 Available September 17

iPhone5s-5Up_Features_iOS8_2-PRINTCUPERTINO, California―September 9, 2014―Apple® today announced iOS 8, the biggest release since the launch of the App Store℠, will be available starting Wednesday, September 17 to iPhone®, iPad® and iPod touch® users as a free software update. iOS 8 delivers a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere. With more than 4,000 new APIs, iOS 8 allows developers to further customize the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit.

“We’re excited for hundreds of millions of users to begin experiencing iOS 8, with incredible features that offer new ways to use your iPhone, iPad or iPod touch,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 8 also creates an extraordinary environment for developers, providing them the ability to create amazing new apps like never before.”

Messages in iOS 8 makes conversations more immersive. Simply Tap to Talk to share your voice. The same gesture also works for sharing photos and videos. Users can now share several photos and videos at once and easily browse through all of them within a conversation from one place. Group messaging gives you the ability to add and remove contacts, and the option not to be disturbed or to leave a conversation entirely. You can also choose to share your current location from within Messages for an hour, a day or longer.

Continue reading ‘Apple Announces iOS 8 Available September 17′

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Apple & U2 Release “Songs of Innocence” Exclusively for iTunes Store Customers

iTunesCUPERTINO, California—September 9, 2014—Apple®, Universal Music Group and legendary rock band U2 today announced the release of the album “Songs of Innocence,” which Apple is gifting to iTunes Store® customers around the world, making it the largest album release ever with over half a billion copies distributed. The album features 11 new songs from the band and charts their earliest influences from 70s rock and punk rock to early 80s electronica and soul. The album is free for iTunes Store account holders in 119 countries and is available exclusively on iTunes® for the next five weeks.

“From the very beginning U2 have always wanted our music to reach as many people as possible, the clue is in our name I suppose—so today is kind of mind-blowing to us. The most personal album we’ve written could be shared with half a billion people… by hitting send. If only songwriting was that easy,” said U2 lead singer Bono. “It’s exciting and humbling to think that people who don’t know U2 or listen to rock music for that matter might check us out. Working with Apple is always a blast. They only want to do things that haven’t been done before—that’s a thrill to be part of.”

“U2 has been an important part of Apple’s history in music and we’re thrilled to make ‘Songs of Innocence’ the largest album release ever,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We get to share our love of music today by gifting this great new album to over half a billion iTunes customers around the world.”

Continue reading ‘Apple & U2 Release “Songs of Innocence” Exclusively for iTunes Store Customers’

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Apple Media Advisory – Celebrity Photo Theft

appleWe wanted to provide an update to our investigation into the theft of photos of certain celebrities. When we learned of the theft, we were outraged and immediately mobilized Apple’s engineers to discover the source. Our customers’ privacy and security are of utmost importance to us. After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet. None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud® or Find my iPhone. We are continuing to work with law enforcement to help identify the criminals involved.

To protect against this type of attack, we advise all users to always use a strong password and enable two-step verification. Both of these are addressed on our website at http://ift.tt/1plXoL1.

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Apple Updates MacBook Pro with Retina Display

MBPRD15_Aperture_PRINTCUPERTINO, California—July 29, 2014—Apple® today updated MacBook Pro® with Retina® display with faster processors, double the memory in both entry-level configurations, and a new, lower starting price for the top-of-the-line 15-inch notebook. MacBook Pro with Retina display features a stunning high-resolution display, an amazing design just 0.71-inches thin, the latest processors and powerful graphics, and up to nine hours of battery life, delivering unbelievable performance in an incredibly portable design.* Apple today also lowered the starting price of the non-Retina 13-inch MacBook Pro, a very popular system with Windows switchers, by $100 to $1,099.

“People love their MacBook Pro because of the thin and light, aluminum unibody design, beautiful Retina display, all day battery life and deep integration with OS X,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations and a free upgrade to OS X Yosemite this fall.”

The 13-inch MacBook Pro with Retina display features dual-core Intel Core i5 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz and 8GB of memory, up from 4GB in the entry-level notebook. The 13-inch model can also be configured with faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz. The top-of-the-line 15-inch MacBook Pro with Retina display has a new, lower starting price of $2,499. The 15-inch model features faster quad-core Intel Core i7 processors up to 2.5 GHz with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, up from 8GB in the entry-level notebook, and can be configured with quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz.

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iLife® and iWork® come free with every new Mac®. iLife lets you edit your favorite videos with iMovie®, create new music or learn to play piano or guitar with GarageBand®, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud® beta lets you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

OS X® Mavericks, the world’s most advanced operating system, also comes free with every new Mac. With more than 200 features, OS X Mavericks is designed for ease of use while taking full advantage of the powerful technologies built into every Mac, including core technologies designed specifically for notebooks to boost performance and improve battery life. This fall, Mac users will be able to download OS X Yosemite, a redesigned and refined version of OS X, with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. OS X Yosemite will be available as a free download from the Mac App Store℠. Continue reading ‘Apple Updates MacBook Pro with Retina Display’

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Apple Announces Eighth Annual iTunes Festival in London

iTunesLONDON―July 21, 2014―Apple® today announced that Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, Chrissie Hynde and many more of the world’s biggest artists will be headlining this year’s iTunes® Festival. Returning to the UK for an eighth year―following a week of incredible live performances in March at SXSW―the iTunes Festival will feature over 60 acts throughout September at the legendary Roundhouse. iTunes performances can be watched live or on-demand by millions of iOS users around the world on their iPhone®, iPad® or iPod touch® and iTunes on their computer or in stunning HD with Apple TV®. Tickets are free for competition winners only.

“The iTunes Festival in London is back with another stunning line-up of world class performers and tremendous new acts,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”

Music fans from across the world can win tickets to the iTunes Festival through competitions run by local media partners. In the UK, fans can win tickets by entering ballots on iTunes, as well as through select media partners including Global Radio and the London Evening Standard.

Continue reading ‘Apple Announces Eighth Annual iTunes Festival in London’

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FY 14 Third Quarter Results Conference Call

apple-logoWHAT: Apple® FY 14 Third Quarter Results Conference Call
WHERE: Via conference call. The dial-in number for press is (877) 616-0072 (toll-free) or (816) 581-1578. Please enter confirmation code 509190.
WHEN: Tuesday, July 22, 2014, 2:00 p.m. PDT/5:00 p.m. EDT
REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 22 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 5 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7618258.
WEBCAST: Apple will provide live audio streaming of its FY 14 Third Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PT on July 22, 2014 at http://ift.tt/1m3JcE3 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, any Mac® running OS X 10.6.8 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at http://ift.tt/FPt7Lc.
This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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