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Apple to Invest €1.7 Billion in New European Data Centres

apple-logoCORK, Ireland—February 23, 2015—Apple® today announced a €1.7 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energy. The facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store®, App Store℠, iMessage®, Maps and Siri® for customers across Europe.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”

Apple supports nearly 672,000 European jobs, including 530,000 jobs directly related to the development of iOS apps. Since the App Store’s debut in 2008, developers across Europe have earned more than €6.6 billion through the worldwide sale of apps.

Apple now directly employs 18,300 people across 19 European countries and has added over 2,000 jobs in the last 12 months alone. Last year, Apple spent more than €7.8 billion with European companies and suppliers helping build Apple products and support operations around the world.

Like all Apple data centres, the new facilities will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data centre.

“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”

The two data centres, each measuring 166,000 square metres, are expected to begin operations in 2017 and include designs with additional benefits for their communities. For the project in Athenry, Ireland, Apple will recover land previously used for growing and harvesting non-native trees and restore native trees to Derrydonnell Forest. The project will also provide an outdoor education space for local schools, as well as a walking trail for the community.

In Viborg, Denmark, Apple will eliminate the need for additional generators by locating the data centre adjacent to one of Denmark’s largest electrical substations. The facility is also designed to capture excess heat from equipment inside the facility and conduct it into the district heating system to help warm homes in the neighboring community.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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Apple Reports Record First Quarter Results

apple-logoCUPERTINO, California—January 27, 2015—Apple® today announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.

The results were fueled by all-time record revenue from iPhone® and Mac® sales as well as record performance of the App Store℠. iPhone unit sales of 74.5 million also set a new record.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

“Our exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Luca Maestri, Apple’s CFO. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

Apple is providing the following guidance for its fiscal 2015 second quarter:

  • revenue between $52 billion and $55 billion
  • gross margin between 38.5 percent and 39.5 percent
  • operating expenses between $5.4 billion and $5.5 billion
  • other income/(expense) of $350 million
  • tax rate of 26.3 percent

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on February 12, 2015, to shareholders of record as of the close of business on February 9, 2015.

Continue reading ‘Apple Reports Record First Quarter Results’

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FY 15 First Quarter Results Conference Call

apple-logoWHAT: Apple® FY 15 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0073 (toll-free) or (816) 581-1579. Please enter confirmation code 652787.

WHEN: Tuesday, January 27, 2015, 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 27 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 10 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 8259681.

WEBCAST: Apple will provide live audio streaming of its FY 15 First Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PST on January 27, 2015 at http://ift.tt/14qQUTU and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, a Mac® running OS X 10.6.8 or above or a PC running QuickTime 7 or later. Safari®, Internet Explorer, Firefox or 32-bit Chrome also required. If you do not have QuickTime installed on your Windows PC, it is available at http://ift.tt/FPt7Lc.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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Wahoo Fitness TICKR X Review

Over the years I’ve used several different heart rate monitors. Most of them offer the same features, the biggest difference was connectivity. A heart rate monitor is useless unless you can actually see that data, so connectivity is a huge factor.

My frist experience with a heart rate monitor was with a Nike + system. I used the Nike + foot pod and sport band. The heart rate monitor would display on the band and I could later sync the data to the Nike site. One of the befits of this is it was a Polar heart rate monitor, which was comparable with the treadmills at my gym. This was nice because I could see realtime results on the treadmill’s display.

From the Nike system I upgraded to a Polar Bluetooth heart rate monitor. Bluetooth was a game changer for me. Wireless connectivity to various phone apps made the new line of bluetooth heart rate monitors extremely appealing. Because of several different devices that I purchased over the years, I grew a collection of bluetooth heart rate monitors.

Despite my collection of perfectly good monitors, I was intrigued by the Tickr X, so I had to give it a try. The Wahoo Fitness Tickr X takes the heart rate monitor to the next level. Packed full of features this device is much more than just a heart rate monitor.

Continue reading ‘Wahoo Fitness TICKR X Review’

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Five Secrets to Create an Effective Promotional Video

Final-CutIf a picture is worth a thousand words, then what is a video worth? Videos can be an extremely effective way to promote products and services. It allows you to engage with your audience, entertaining them, while engaging their senses. Over the years I’ve discovered many secrets about how to create a highly effective promotional video. Here are five of the most effective.
Keep it short. The internet has created an invaluable distribution network for video, however consumption time via this medium is short. Most people will not watch videos over 5 minutes online. I think two and a half minutes is the sweet spot. It’s still long enough to cram a lot of content without boring the viewer.
Entertain. You need to entertain your viewer in a way that’s effective. Comedy is difficult, but very effective. If humor isn’t appropriate make sure to entice the viewer in an entertaining way. Perhaps start with a question, making the viewer want to stick around to find out the answer.
Story. You need to tell a story, even if the video is short. Make sure to have a beginning middle and ending, no matter what the message is.
Quality. Viewers are used to blockbuster movies with humungous budgets. Obviously a short promo video can never match that production value, but viewers expect to see quality. Make it looks and sounds good.
Distribution. If the video is meant to promote, make sure it’s visible to the right audience. You can’t just upload a video to YouTube and expect it to have viewers. You need to promote your video via Facebook, Twitter or other social media outlets to make sure it gets to the correct audience. Facebook shares can be one of the most effect distribution methods, aim to get shares and watch the views snowball.
These secrets have helped me distribute successful promotional videos over the years. Remember each video is different and what worked well for one subject might not work for another. Variety is the spice of life, keep your videos unique and you’ll find success.

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App Store Rings in 2015 with New Records

appleCUPERTINO, California―January 8, 2015―Apple® today announced that the first week of January set a new record for billings from the App Store℠ with customers around the world spending nearly half a billion dollars on apps and in-app purchases, and New Year’s Day 2015 marked the single biggest day ever in App Store sales history. These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games. The introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create amazing new apps and offers innovative features which proved wildly popular with App Store customers around the world.

“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

During the holiday season App Store customers helped make history with their support of Apps for (RED), a special initiative on the store with exclusive content where all proceeds went to the Global Fund to fight AIDS. Apple donated a record-shattering $20 million this quarter, and since partnering with (RED) has donated over $100 million.

Developers of all sizes, across the App Store’s 24 categories, create incredible apps for iOS, and an especially inspired segment is the newest generation of independent game creators, including the UK’s ustwo, maker of the fantastic game Monument Valley; Australia’s Hipster Whale, creator of the clever and intuitive game Crossy Road; and US developer Sirvo, inventor of Threes!, a puzzle game that was named the App Store’s Game of the Year on iPhone®.

“We could never have dreamed of this level of success, with Crossy Road only being available on the App Store for the last six weeks of the year,” said Matthew Hall, co-founder of Hipster Whale. “In a couple of months we were able to create a simple, fun game that was featured on the App Store and climbed to the top of the App Store charts around the world—it’s amazing.”

Developer innovation on the App Store in 2014 was fueled by iOS 8 featuring Swift, a powerful new programming language that makes it even easier for developers to create great apps, as well as the introduction of robust frameworks HealthKit and HomeKit. HealthKit lets health and fitness developers share data with the Health app while HomeKit is a framework allowing developers to create software that discovers, configures, communicates with and controls devices for home automation. iOS 8 also introduced developers to Metal, a graphics technology created to maximize the performance of the A7 and A8 chips, which is being embraced by major game developers around the world.

Continue reading ‘App Store Rings in 2015 with New Records’

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iPad Air 2 & iPad mini 3 Models with Cellular Networking Available in China Starting This Week

iPad_mini_PF_PB_PS_Wht_iOS6_PRINTBEIJING―December 11, 2014―Apple® today announced that models of iPad Air™ 2 and iPad mini™ 3 with cellular networking will be available in China starting this week. TD-LTE and FDD-LTE standards, as well as TD-SCDMA, DC-HSDPA, HSPA+ and other fast networks, are all available in a single model, giving iPad Air 2 customers in China the ability to stay connected on advanced cellular data networks in China and around the world so they can go more places and do more things.

iPad Air 2 is the thinnest and most powerful iPad® ever. Just 6.1 mm thin and weighing less than a pound, iPad Air 2 is packed with amazing new innovations—an improved Retina® display with a new anti-reflective coating that reduces glare by 56 percent* for enhanced viewing in the office, the classroom or outdoors; all new iSight® and FaceTime® cameras for capturing stunning photos and videos; second generation 64-bit A8X chip that delivers improved CPU and graphics performance while playing games or working; and the revolutionary Touch ID™, a simple and secure way to unlock iPad with just the touch of a finger and authenticate within apps to better protect logins and data. Thin and light enough that you can comfortably hold it all day, iPad Air 2 still delivers the up to 10-hour battery life** users expect from iPad. iPad Air 2 with WLAN + Cellular delivers faster WLAN and FDD-LTE for up to 50 percent faster cellular connections*** so users can easily get and stay connected wherever they go.

The new iPad mini 3 joins iPad Air 2 in offering users the simplicity and security of Touch ID; both run more than 675,000 apps specifically designed for iPad and come in three gorgeous metallic finishes—gold, silver and space gray.

Pricing & Availability
iPad Air 2 and iPad mini 3 are currently available in more than 110 countries worldwide including China, the US, Australia, Brazil, Canada, France, Germany, Japan, Russia, Singapore and the UK. iPad Air 2 with WLAN models are available in China for a suggested retail price of 3,588 (RMB) for the 16GB model, 4,288 (RMB) for the 64GB model and 4,988 (RMB) for the 128GB model. iPad Air 2 with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 4,488 (RMB) for the 16GB model, 5,188 (RMB) for the 64GB model and 5,888 (RMB) for the 128GB model. iPad mini 3 with WLAN models are available for a suggested retail price of 2,888 (RMB) for the 16GB model, 3,588 (RMB) for the 64GB model and 4,288 (RMB) for the 128GB model. iPad mini 3 with WLAN + Cellular models which support TD-LTE and FDD-LTE are available for a suggested retail price of 3,788 (RMB) for the 16GB model, 4,488 (RMB) for the 64GB model and 5,188 (RMB) for the 128GB model. Continue reading ‘iPad Air 2 & iPad mini 3 Models with Cellular Networking Available in China Starting This Week’

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Apple and IBM Deliver First Wave of IBM MobileFirst for iOS Apps

appleCUPERTINO, California and ARMONK, New York—December 10, 2014—Apple® and IBM today deliver the first wave of IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services that bring IBM’s big data and analytics capabilities to iPhone® and iPad® users in the enterprise. IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, thanks to an unprecedented collaboration between Apple and IBM. IBM clients today announcing support for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint and Banorte.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

In targeting key opportunities and priorities within industries, IBM MobileFirst for iOS apps take enterprise mobility a level deeper, helping employees access their company’s full capabilities wherever they interact with clients—faster, easier and more securely than ever before.

Continue reading ‘Apple and IBM Deliver First Wave of IBM MobileFirst for iOS Apps’

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Apple Announces World AIDS Day 2014 Campaign for (RED)

appleCUPERTINO, California—November 23, 2014— To mark World AIDS Day 2014, Apple® and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

  • From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
  • On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
  • On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”

Continue reading ‘Apple Announces World AIDS Day 2014 Campaign for (RED)’

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Developers Start Designing Apps for Apple Watch

AplWatch42-34R-HomeScreen-PRINTCUPERTINO, California—November 18, 2014—Apple® today announced the availability of WatchKit, software that gives developers a set of tools to easily create experiences designed specifically for Apple Watch™—Apple’s most personal device ever. Apple has the world’s most vibrant and innovative developer community, and now these developers can begin developing WatchKit apps before Apple Watch becomes available. Developers can create innovative WatchKit apps, actionable notifications and Glances, for timely information accessible by an easy, quick look at Apple Watch.

“Apple Watch is our most personal device ever, and WatchKit provides the incredible iOS developer community with the tools they need to create exciting new experiences right on your wrist,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the iOS 8.2 beta SDK, developers can now start using WatchKit to create breakthrough new apps, Glances and actionable notifications designed for the innovative Apple Watch interface and work with new technologies such as Force Touch, Digital Crown and Taptic Engine.”

Developers can create notifications that allow users to take action or respond right from their wrist such as turning the lights off after they’ve left the house, quickly accessing flight details at the airport, and rerouting their transit when a train or bus is late. Developers can incorporate Glances, which quickly show users information they care about most, such as the latest news and sports scores, alarm system status or the next step of a favorite recipe.

Continue reading ‘Developers Start Designing Apps for Apple Watch’

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