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Apple Park Opens to Employees in April

CUPERTINO, California — February 22, 2017 — Apple® today announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six months, and construction of the buildings and parklands is scheduled to continue through the summer.

Envisioned by Steve Jobs as a center for creativity and collaboration, Apple Park is transforming miles of asphalt sprawl into a haven of green space in the heart of the Santa Clara Valley. The campus’ ring-shaped, 2.8 million-square-foot main building is clad entirely in the world’s largest panels of curved glass.

Steve would have turned 62 this Friday, February 24. To honor his memory and his enduring influence on Apple and the world, the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to the 1,000-seat auditorium is a 20-foot-tall glass cylinder, 165 feet in diameter, supporting a metallic carbon-fiber roof. The Steve Jobs Theater is situated atop a hill — one of the highest points within Apple Park — overlooking meadows and the main building.

“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.”

“Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favorite setting for thought. Apple Park captures his spirit uncannily well,” said Laurene Powell Jobs. “He would have flourished, as the people of Apple surely will, on this luminously designed campus.”
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App Store Shatters Records on New Year’s Day

CUPERTINO, California — January 5, 2017 — Apple® today announced that the App Store® welcomed 2017 with its busiest single day ever on New Year’s Day, capping a record-breaking holiday season and a year of unprecedented developer earnings and breakout app hits. In 2016 alone, developers earned over $20 billion, up over 40 percent from 2015. Since the App Store launched in 2008, developers have earned over $60 billion, creating amazing app experiences for App Store customers across iPhone®, iPad®, Apple Watch®, Apple TV® and Mac®. Those efforts helped kick off 2017 with a remarkable start, making New Year’s Day the highest single day ever for the App Store with nearly $240 million in purchases.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Customers broke all-time records this holiday season with purchases from the App Store topping $3 billion in December. In the same month, Nintendo’s Super Mario Run made history with more than 40 million downloads in just four days after its release, and was the most downloaded app globally on Christmas Day and New Year’s Day.

Super Mario Run is also among last year’s top 10 most downloaded apps worldwide, with Pokémon Go taking the top spot. Pokémon Go, a beloved game from Niantic, quickly became a cultural phenomenon in mid-2016. Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro, from some of Apple’s independent developers, were among the most successful apps for iPhone, iPad, Apple TV, Apple Watch and Mac, respectively. The App Store offers 2.2 million apps in total, up over 20 percent from last year.

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“Designed by Apple in California” Chronicles 20 Years of Apple Design

appleCUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

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In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.
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Apple Unveils Groundbreaking New MacBook Pro

newmacbookpro-800x743 CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”
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Apple Releases Significant Update to Final Cut Pro X

fcpxCUPERTINO, California ― October 27, 2016 ― Apple® today introduced a significant update to its professional video editing app, Final Cut Pro® X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar™ on the new MacBook Pro® and a redesigned interface with full support for wide color workflows. The Touch Bar replaces the keyboard’s traditional function row with a brilliant, Retina®-quality Multi-Touch™ display that dynamically adapts to Final Cut Pro X by putting intuitive, context-sensitive controls right at the user’s fingertips. Apple also released updates to Motion and Compressor.

“This is our biggest update to Final Cut Pro X since we completely redesigned it five years ago,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The new version features a sleek interface and adds powerful new editing features that go far beyond what’s possible with traditional, track-based video editing apps; and integration with the revolutionary Touch Bar gives professional video editors a whole new way to interact with Final Cut Pro X.”

With the new Magnetic Timeline in Final Cut Pro X, users can understand their film at a glance with customizable arrangement and color coding of audio clips based on type or “role” — such as dialogue, music and effects. It’s simple to create and assign roles, and give each one a unique color. And in a first for pro video software, users can simply drag to instantly rearrange the vertical layout of their timeline or highlight specific audio roles while editing.

Integration with the Touch Bar on the new MacBook Pro boosts creativity and productivity by dynamically adapting to each task and presenting intuitive controls exactly when and where users need them. While using Final Cut Pro X the Touch Bar lets users instantly switch between editing tools, adjust audio levels and tap into useful commands for trimming and playback. It will even display a color-coded, interactive overview of the entire timeline so users can navigate their project with the touch of a finger.

A redesigned interface streamlines the layout of Final Cut Pro X to optimize screen space for MacBook Pro users, while a darker, flat look puts the focus on the content. Customizable workspaces lets users adjust window arrangements for different tasks such as organizing, editing and color grading — even across multiple monitors. Full support for wide color workflows allows users to import, edit and deliver video in standard Rec. 601 and Rec. 709 color spaces, or in wide gamut Rec. 2020 color space.
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Apple Introduces Apple Watch Series 2, The Ultimate Device For A Healthy Life

watch-nike-hero-solo_pr-printSAN FRANCISCO — September 7, 2016 — Today, Apple® introduced Apple Watch® Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,*  and built-in GPS so users can now run without an iPhone®. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS® 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay®. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.
“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”
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Apple Reinvents the Wireless Headphone with AirPods

airpodscase-pf-open_airpods-pf-float_pr-printSAN FRANCISCO — September 7, 2016 — Apple® today introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.
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Apple Introduces iPhone 7 & iPhone 7 Plus —The Best, Most Advanced iPhone Ever

iphone7plus-jetblk-34br_iphone7-jetblk-34l_pr-printSAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”
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Apple & Nike Launch the Perfect Running Partner, Apple Watch Nike+

watch-nike-hero-solo_pr-printSAN FRANCISCO and BEAVERTON, Oregon — September 7, 2016 — Today, Apple® and Nike introduced Apple Watch® Nike+, the latest result of a long-standing partnership. Apple Watch Nike+ is the ultimate tool for anyone who runs, pairing exclusive Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance 50 meters,* a powerful dual-core processor and watchOS® 3. Apple Watch Nike+ also includes exclusive Siri® commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app for unrivaled motivation to go for a run, coaching plans that adapt to your unique schedule and progress, and guidance from the world’s best coaches and athletes. Apple Watch Nike+ is the ultimate companion for those with a passion for running, whether they’re emerging runners or marathon veterans.

“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

“We know runners — and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution — your perfect running partner.”

Features
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone®. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.

The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport™ Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance.
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Apple Pay Coming to Japan with iPhone 7

apple-logoSAN FRANCISCO ― September 7, 2016 ― Apple® today announced that iPhone® 7, iPhone 7 Plus and Apple Watch® Series 2 will bring customers in Japan the ability to use Apple Pay®, an easy, fast and secure way to pay for everything in their daily routines, beginning in October. Users can commute and pay for everyday items with Suica from JR East, and make convenient and private credit and prepaid card purchases in stores, apps and on the web with a single touch. Apple is also introducing support for transit in Japan with Maps in iOS 10, so commuters can easily find ride details, including fare breakdowns that automatically show Suica pricing right on their device, making their commute more seamless and simpler than ever.

Apple Pay is accepted anywhere Suica is available, so users can make quick everyday purchases and buy or reload a Suica card or commuter pass, all with their iPhone. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country’s largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.

“We are incredibly excited to bring iPhone 7 to customers in Japan so they can experience the magic of Apple Pay,” said Tim Cook, Apple’s CEO. “Apple Pay will transform your daily routine, from making your commute easier and more convenient than ever with Suica right on your iPhone 7 and Apple Watch Series 2, to using your favorite cards to make secure and private purchases with a single touch.”
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