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iPhone Xs, iPhone Xs Max and Apple Watch Series 4 arrive in stores

iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores
iPhone XS, iPhone XS Max and Apple Watch Series 4 go on sale at 8 a.m. local time on Friday, September 21 around the world.
Apple Sydney

Check back throughout the day for more photos from Apple retail stores around the globe.

Apple Watch Series 4: The reviews are in

Apple Watch Series 4:
The reviews are in
After several days of testing, reviewers around the world are sharing their impressions of the redesigned, re-engineered Apple Watch Series 4:

The New York Times

“The new Apple Watch is perhaps one of the most significant developments in wearable gadgets in years.”
Women’s Health

“The new Apple Watch health and fitness features make it a powerful device for your overall well-being. That’s because game-changing bells and whistles have elevated the Apple Watch Series 4 from an investment-worthy health accessory to a sleek and beautiful device that actually might save your life.”
USA Today
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iPhone Xs and iPhone Xs Max: The reviews are in

iPhone XS and iPhone XS Max: The reviews are in
Reviewers from across the globe have put iPhone XS and iPhone XS Max to the test. Here’s some of what they’re saying:
Mashable
“The improved camera hardware combined with a new automatic ‘Smart HDR’ technology, powered again by the Neural Engine and the A12 Bionic’s ISP (image signal processor), mean you get the best of both the advanced camera optics and computational photography.”
TechCrunch
“In terms of CPU performance the world’s first at-scale 7nm architecture has paid dividends. You can see from the iPhone XS benchmarks that it compares favorably to fast laptops and easily exceeds iPhone X performance.”
Daring Fireball
“iPhones can’t compete with big dedicated cameras in lens or sensor quality. It’s not even close. The laws of physics prevent it. But those traditional camera companies can’t compete with Apple in custom silicon or software, and their cameras can’t compete with iPhones in terms of always-in-your-pocket convenience and always-on internet connectivity for sharing. In the long run, the smart money is to bet on silicon and software.”
The New York Times
“Apple did a terrific job of increasing screen size without adding bulk or compromising the usability of the iPhone] XS Max. … These changes amounted to meaningful improvements in ergonomics and overall convenience.”
[Best Products

“We found iPhone XS and iPhone XS Max] to offer a perfect blend of design, craftsmanship, industry-crushing performance, as well as a seamlessly intuitive user experience.”
[Hypebeast

“It feels great to have a new device that’s optimized for speed. The time it takes to open an app is the difference between me forgetting an idea or not. With iPhone XS Max, I can do tasks more quickly, and features like the Camera feel more refined than ever before. All these little things are welcome updates that make the workflow from my creative standpoint easier.” — Virgil Abloh, founder of OFF-WHITE and Louis Vuitton artistic director

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iOS 12 is available today

iOS 12 is available today
Performance Improvements, New AR Experiences, Memoji and Screen Time Come to iPhone and iPad
iOS 12, the latest version of the most advanced mobile operating system, is designed to make everyday tasks on iPhone and iPad faster and more responsive. Available today as a free software update, iOS 12 introduces new AR experiences, fun new features like Memoij, Siri Shortcuts that open up a world of apps to work with Siri and new tools to help people reduce interruptions and manage screen time for themselves and their families.

Faster and More Responsive

iOS 12 brings performance improvements across the system and to more devices than any previous version, supporting back to iPhone 5s introduced in 2013. Camera launches up to 70 percent faster, the keyboard appears up to 50 percent faster and typing is more responsive. When there is a lot going on across the system, apps can launch up to twice as fast.
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HomePod adds new features and Siri languages

HomePod adds new features and Siri languages
Search by Lyrics, Set Multiple Timers and Make and Receive Phone Calls
HomePod, the innovative wireless speaker from Apple, is adding new features that let customers do even more with Siri on HomePod, including the ability to search by lyrics, set multiple timers, make and receive phone calls and more. HomePod delivers the highest-fidelity audio quality wherever it is placed in the home, and provides unmatched stereo sound with a stereo pair that offers a wider, more immersive soundstage than traditional stereo speakers. HomePod works together with an Apple Music subscription to stream over 50 million songs directly to HomePod.

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iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone

iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone
Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch All-Screen Design, with Powerful A12 Bionic Chip and a Breakthrough Dual Camera System
Cupertino, California — Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

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Apple introduces iPhone XR

Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminum and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System
Cupertino, California — Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes. iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.

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Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health

Apple Watch Series 4: Beautifully redesigned with breakthrough communication, fitness and health capabilities
Featuring a Stunning New Display, Electrocardiogram and Fall Detection
Cupertino, California — Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. While retaining the original iconic design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form. The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app,1 which has been granted a De Novo classification by the FDA.
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Apple Kyoto opens on Shijō Dori

Apple Kyoto opens on Shijō Dori
Apple Kyoto opened Saturday morning in the heart of Kyoto’s main shopping corridor. A queue of customers stretched 10 blocks down Shijō Dori to visit Apple’s first store in Kyoto, a cultural and technological hub for Japan.

Apple Pay and Apple Watch help customers celebrate America’s national parks

Apple today introduced new ways customers can enjoy and support America’s national parks with an Apple Pay donation program and Apple Watch Activity Challenge.

From August 24 through 31, Apple is donating $1 to the National Park Foundation for every purchase made with Apple Pay at any Apple Store, on apple.com or through the Apple Store app in the US.

Proceeds will support the National Park Foundation’s mission to protect national parks through projects like habitat restoration and historic preservation and engage the next generation of park stewards through programs like Open OutDoors for Kids.

“America’s national parks are treasures everyone should experience, and we’re proud to support them again this month by donating a dollar for every purchase made with Apple Pay at one of our stores,” said Apple’s CEO Tim Cook. “These awe-inspiring places are our national inheritance, and Apple is doing our part to pass them on to future generations — just as extraordinary, beautiful and wild as we found them.”
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