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“Designed by Apple in California” Chronicles 20 Years of Apple Design

appleCUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

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In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.
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Apple Unveils Groundbreaking New MacBook Pro

newmacbookpro-800x743 CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”
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Apple Releases Significant Update to Final Cut Pro X

fcpxCUPERTINO, California ― October 27, 2016 ― Apple® today introduced a significant update to its professional video editing app, Final Cut Pro® X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar™ on the new MacBook Pro® and a redesigned interface with full support for wide color workflows. The Touch Bar replaces the keyboard’s traditional function row with a brilliant, Retina®-quality Multi-Touch™ display that dynamically adapts to Final Cut Pro X by putting intuitive, context-sensitive controls right at the user’s fingertips. Apple also released updates to Motion and Compressor.

“This is our biggest update to Final Cut Pro X since we completely redesigned it five years ago,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The new version features a sleek interface and adds powerful new editing features that go far beyond what’s possible with traditional, track-based video editing apps; and integration with the revolutionary Touch Bar gives professional video editors a whole new way to interact with Final Cut Pro X.”

With the new Magnetic Timeline in Final Cut Pro X, users can understand their film at a glance with customizable arrangement and color coding of audio clips based on type or “role” — such as dialogue, music and effects. It’s simple to create and assign roles, and give each one a unique color. And in a first for pro video software, users can simply drag to instantly rearrange the vertical layout of their timeline or highlight specific audio roles while editing.

Integration with the Touch Bar on the new MacBook Pro boosts creativity and productivity by dynamically adapting to each task and presenting intuitive controls exactly when and where users need them. While using Final Cut Pro X the Touch Bar lets users instantly switch between editing tools, adjust audio levels and tap into useful commands for trimming and playback. It will even display a color-coded, interactive overview of the entire timeline so users can navigate their project with the touch of a finger.

A redesigned interface streamlines the layout of Final Cut Pro X to optimize screen space for MacBook Pro users, while a darker, flat look puts the focus on the content. Customizable workspaces lets users adjust window arrangements for different tasks such as organizing, editing and color grading — even across multiple monitors. Full support for wide color workflows allows users to import, edit and deliver video in standard Rec. 601 and Rec. 709 color spaces, or in wide gamut Rec. 2020 color space.
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Apple Introduces Apple Watch Series 2, The Ultimate Device For A Healthy Life

watch-nike-hero-solo_pr-printSAN FRANCISCO — September 7, 2016 — Today, Apple® introduced Apple Watch® Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,*  and built-in GPS so users can now run without an iPhone®. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS® 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay®. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.
“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”
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Apple Reinvents the Wireless Headphone with AirPods

airpodscase-pf-open_airpods-pf-float_pr-printSAN FRANCISCO — September 7, 2016 — Apple® today introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.
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Apple Introduces iPhone 7 & iPhone 7 Plus —The Best, Most Advanced iPhone Ever

iphone7plus-jetblk-34br_iphone7-jetblk-34l_pr-printSAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”
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Apple & Nike Launch the Perfect Running Partner, Apple Watch Nike+

watch-nike-hero-solo_pr-printSAN FRANCISCO and BEAVERTON, Oregon — September 7, 2016 — Today, Apple® and Nike introduced Apple Watch® Nike+, the latest result of a long-standing partnership. Apple Watch Nike+ is the ultimate tool for anyone who runs, pairing exclusive Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance 50 meters,* a powerful dual-core processor and watchOS® 3. Apple Watch Nike+ also includes exclusive Siri® commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app for unrivaled motivation to go for a run, coaching plans that adapt to your unique schedule and progress, and guidance from the world’s best coaches and athletes. Apple Watch Nike+ is the ultimate companion for those with a passion for running, whether they’re emerging runners or marathon veterans.

“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

“We know runners — and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution — your perfect running partner.”

Features
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone®. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.

The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport™ Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance.
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Apple Pay Coming to Japan with iPhone 7

apple-logoSAN FRANCISCO ― September 7, 2016 ― Apple® today announced that iPhone® 7, iPhone 7 Plus and Apple Watch® Series 2 will bring customers in Japan the ability to use Apple Pay®, an easy, fast and secure way to pay for everything in their daily routines, beginning in October. Users can commute and pay for everyday items with Suica from JR East, and make convenient and private credit and prepaid card purchases in stores, apps and on the web with a single touch. Apple is also introducing support for transit in Japan with Maps in iOS 10, so commuters can easily find ride details, including fare breakdowns that automatically show Suica pricing right on their device, making their commute more seamless and simpler than ever.

Apple Pay is accepted anywhere Suica is available, so users can make quick everyday purchases and buy or reload a Suica card or commuter pass, all with their iPhone. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country’s largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.

“We are incredibly excited to bring iPhone 7 to customers in Japan so they can experience the magic of Apple Pay,” said Tim Cook, Apple’s CEO. “Apple Pay will transform your daily routine, from making your commute easier and more convenient than ever with Suica right on your iPhone 7 and Apple Watch Series 2, to using your favorite cards to make secure and private purchases with a single touch.”
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Apple Reports Third Quarter Results

apple-logoCUPERTINO, California — July 26, 2016 — Apple® today announced financial results for its fiscal 2016 third quarter ended June 25, 2016. The Company posted quarterly revenue of $42.4 billion and quarterly net income of $7.8 billion, or $1.42 per diluted share. These results compare to revenue of $49.6 billion and net income of $10.7 billion, or $1.85 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.7 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

“We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated at the start of the quarter,” said Tim Cook, Apple’s CEO. “We had a very successful launch of iPhone SE and we’re thrilled by customers’ and developers’ response to software and services we previewed at WWDC in June.”

“Our Services business grew 19 percent year-over-year and App Store revenue was the highest ever, as our installed base continued to grow and transacting customers hit an all-time record,” said Luca Maestri, Apple’s CFO. “We returned over $13 billion to investors through share repurchases and dividends, and we have now completed almost $177 billion of our $250 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 fourth quarter:

  • revenue between $45.5 billion and $47.5 billion
  • gross margin between 37.5 percent and 38 percent
  • operating expenses between $6.05 billion and $6.15 billion
  • other income/(expense) of $350 million
  • tax rate of 25.5 percent

Apple’s board of directors has declared a cash dividend of $.57 per share of the Company’s common stock.  The dividend is payable on August 11, 2016 to shareholders of record as of the close of business on August 8, 2016.

Apple will provide live streaming of its Q3 2016 financial results conference call beginning at 2:00 p.m. PDT on July 26, 2016 at http://ift.tt/1PPmwHs. This webcast will also be available for replay for approximately two weeks thereafter.
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FY 16 Third Quarter Results Conference Call

apple-logoWHAT: Apple® FY 16 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 576314.

WHEN: Tuesday, July 26, 2016, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 26 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 9 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 4944387.

WEBCAST: Apple will provide live audio streaming of its FY 16 Third Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on July 26, 2016 at http://ift.tt/1PPmwHs and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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