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Apple Previews iOS 10, the Biggest iOS Release Ever

iPhone_Lockup_Hero5Up_PR-PRINTSAN FRANCISCO — June 13, 2016 — Apple® today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri® to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”
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Apple Previews watchOS 3; Faster, Simpler with Breakthrough Health Features

WatchOS3_Hero_Tumbles_PR-PRINTSAN FRANCISCO — June 13, 2016 — Today, Apple® previewed watchOS® 3, featuring significantly improved performance with the ability to launch favorite apps instantly, enhanced navigation like the new Dock and all-new fitness and health capabilities for Apple Watch®. Available this fall, this software update introduces the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete as well as enabling wheelchair users to close their Activity rings.

“Apple Watch is the ultimate companion for a healthy life and with watchOS 3, there’s now even more to love,” said Jeff Williams, Apple’s chief operating officer. “Favorite apps launch instantly and are simple to access, and the breakthrough new fitness and health features like the Breathe app make it feel like a whole new watch.”
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Apple Previews Major Update with macOS Sierra

OS1012-SiriDocSearch_PR-PRINTSAN FRANCISCO — June 13, 2016 — Apple® today previewed macOS Sierra™, a major update to the world’s most advanced desktop operating system, with new features that make the Mac® smarter and more helpful than ever. Siri® is now on the Mac with brand-new capabilities to help with the things users do every day on their desktop. With Siri, users can look up information, find documents, pin or drag and drop search results, and even adjust system preferences. Seamless integration with iCloud® makes everything from your Desktop and Documents folder available on your iPhone® and iPad® so you always have access to the files you need. Universal Clipboard allows you to copy content, including text, images, photos and video from one Apple device and paste it in another. Apple Pay® comes to the Mac in Sierra so it is even easier to shop securely and privately online. And Photos now helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

“macOS Sierra is a major update that makes your Mac smarter and more helpful than ever with improvements to the apps you know and love and great new features throughout,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With macOS Sierra, you can get information, find files and multitask using Siri, access your Desktop and Documents from anywhere, copy and paste between Macs and iOS devices, and rediscover precious memories in Photos.”

Siri Debuts on the Mac
Siri on the Mac is now just one click away. The familiar features of Siri are now on the Mac with brand-new capabilities specifically designed for the desktop. Easily accessible from the Dock, menu bar or keyboard, Siri lets you use your voice to search for information, find files and send messages. For example you can ask Siri to locate a specific document you worked on last night, add a meeting to your calendar or start a FaceTime® call. With Siri on the Mac, you can also drag and drop items from Siri search results into your documents or emails, pin Siri search results in Notification Center to keep an eye on information like sports scores or stock prices, and even adjust system preferences, set reminders and search your Photos library. With its debut on Mac, Siri is now on all four Apple software platforms — iOS, macOS™, watchOS® and tvOS™ — and handles two billion requests per week across 36 countries. Continue reading ‘Apple Previews Major Update with macOS Sierra’

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Powerful New Siri Capabilities & Single Sign-On Coming to Apple TV

ATV_Pre-MainMenu_PR-PRINTSAN FRANCISCO — June 13, 2016 — Apple® today announced powerful new Siri® capabilities, single sign-on for Apple TV® and many more great new features for users, making the entertainment experience in the living room even better. With expanded Siri capabilities, including searching across even more apps, YouTube search, topic search and tuning right into more live channels, customers can get to their favorite content even faster. The future of TV is apps, and with single sign-on customers can authenticate all the video channels from their pay-TV providers by simply signing in once to enjoy all of their network-TV apps.

“The future of TV is apps, and Siri on Apple TV has changed the way we interact with our television and these expanded features will continue to deliver viewers what they want to watch even faster,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “There are over 6,000 apps to enjoy on your Apple TV including over 1,300 video channels, which are even more fun to watch with the new Siri features combined with single sign-on.”

New Siri Features & Functionality
Since the launch of Apple TV, Siri has gotten more powerful, now searching over 650,000 TV episodes and movies. Siri is available in even more countries with expanded capabilities.

  • Topic search for movies*: With the ability to ask Siri for a movie by topic or theme, you have even more ways to find the films you really feel like watching, such as “Show movies about baseball,” “Find documentaries about cars,” or “Find high school comedies from the ‘80s.”
  • YouTube search: Later this month, users can ask Siri to search YouTube, so you can say “Search YouTube for cute pug videos.”
  • Live tune-in: Ask Siri to go directly to a live channel inside a supported app, such as “Watch CBS News” or “Watch ESPN.”
  • Manage HomeKit™ accessories: Apple TV gives users control of HomeKit-enabled accessories so you can ask Siri to “Turn on the lights” or “Set the temperature to 70 degrees.” Apple TV also allows users to control HomeKit accessories when they are away from home or use it for home automation with the Home app on their iOS device.

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Apple Union Square Highlights New Design Elements, Community Programs

appleSAN FRANCISCO — May 19, 2016 — Apple® today revealed its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m.

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”

Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.

“We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer. “It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.”
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Swift Playgrounds App Makes Learning to Code Easy & Fun

swift-128x128SAN FRANCISCO ― June 13, 2016 ― Apple® today introduced Swift Playgrounds™, an innovative new app for iPad® that makes learning to code fun and easy for anyone. Swift Playgrounds brings coding to life with an interactive interface that encourages students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple used by professional developers to create world-class apps. Swift Playgrounds includes Apple-developed programming lessons where students write code to guide onscreen characters through an immersive graphical world, solving puzzles and mastering challenges as they learn core coding concepts. The app also features built-in templates to encourage users to express their creativity and create real programs that can be shared with friends using Mail or Messages or even posted to the web.

“I wish Swift Playgrounds was around when I was first learning to code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift Playgrounds is the only app of its kind that is both easy enough for students and beginners, yet powerful enough to write real code. It’s an innovative way to bring real coding concepts to life and empower the next generation with the skills they need to express their creativity.”

“The new Swift Playgrounds app from Apple is one of the most powerful, yet approachable, educational coding apps we’ve ever seen, and we can’t wait to incorporate it into our upcoming camp curriculum,” said Jean MacDonald, founder of App Camp for Girls. “It’s a fun and intuitive way for our students to learn the basic principles of coding using the iPad, and also become skilled in Swift, a language that can grow with them in whatever they choose to do.”

The library of Apple-developed programming lessons helps students learn core coding concepts, such as issuing commands, creating functions, performing loops and using conditional code and variables, and allows them to progressively build confidence and skill. Apple will regularly release new standalone challenges so students can continue to refine their coding abilities as their skills and interests grow. Educators and developers can also use Xcode® to create their own unique challenges for the app.

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Apple Announces New iOS App Design and Development Accelerator in Bengaluru

indian_flagMUMBAI, India — May 18, 2016 — Apple® today announced a new initiative to support engineering talent and accelerate growth in India’s iOS developer community.

The company will establish a Design and Development Accelerator in Bengaluru, the home of India’s startup scene. Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone®, iPad® and iPod touch®. This initiative will provide additional, specialized support for them.

Apple’s team will work to inspire and instruct developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform.

“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”

Each week, Apple experts will lead briefings and provide one-on-one app reviews for developers. The facility will also provide support and guidance on Swift™, Apple’s powerful and intuitive programming language created to build apps for iOS, Mac®, Apple TV® and Apple Watch®. Swift enables developers to write safer, more reliable code, save time and create richer app experiences. A recent report by developer placement firm Toptal shows jobs requesting Swift rose 600 percent in 2015.

Bengaluru is now home to more technology startups than any other part of India. Over one million people in the city work in the tech sector, and over 40 percent of graduates from local universities specialize in engineering or information technology.
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Apple Celebrates Chinese Music with GarageBand Update

chinagaragebandupdateBEIJING — May 17, 2016 — Apple® today announced an update to GarageBand® that celebrates the rich history of Chinese music with new instruments and extensive Chinese language localization throughout the app. Building on GarageBand’s extensive collection of sounds, this update adds traditional Chinese instruments — the pipa, erhu and Chinese percussion — along with 300 Apple-created Chinese musical loops, giving users the power to tap into their creativity and make beautiful Chinese-inspired music right on their iOS device or Mac®. GarageBand for iOS users also get two new Chinese templates for Live Loops, and new sharing options to popular Chinese social networks, so they can easily share their music creations with friends and followers across QQ and Youku.

“GarageBand is the most popular music creation app in the world and we’re excited to introduce these new features that incorporate the rich history of traditional Chinese music,” said Susan Prescott, Apple’s vice president of Product Marketing. “By adding classic Chinese instruments and new Live Loop templates, the new GarageBand app makes it fun and easy to make Chinese-inspired music right on your iPhone, iPad or Mac.”

“As a musician I’m always looking for ways to take my music in new directions and GarageBand has been such a great tool for me to experiment and add new elements to my songs on-the-go,” said award-winning music artist JJ Lin. “I love how the latest update to GarageBand adds traditional Chinese instruments along with brand new loops so I can play around with mixing traditional and modern sounds to create completely new styles.”

The pipa, erhu and Chinese percussion instruments in GarageBand can be played on iPhone® or iPad® using Multi-Touch™, and on Mac through the built-in Musical Typing feature or by connecting a third-party USB music keyboard. Each instrument includes different playing articulations, including rapid picking and note bend for pipa, and trill, grace note and glissando for erhu, making it incredibly easy for a novice to create a realistic and expressive performance. iPhone users can also use 3D Touch™ with the erhu and pipa to dynamically control vibrato and intensity, and both the pipa and erhu include Autoplay, letting users tap on any chord and get a complete, rich performance. Users can also play a collection of Chinese percussion instruments including drums, wood blocks, cymbals and gongs.

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Apple & SAP Partner to Revolutionize Work on iPhone & iPad

applesapCUPERTINO, California and WALLDORF, Germany — May 5, 2016 — Apple® and SAP today announced a partnership to revolutionize the mobile work experience for enterprise customers of all sizes, combining powerful native apps for iPhone® and iPad® with the cutting-edge capabilities of the SAP HANA platform. This joint effort will also deliver a new iOS software development kit (SDK) and training academy so that developers, partners and customers can easily build native iOS apps tailored to their business needs.

“This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” said Tim Cook, Apple’s CEO. “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad. Through the new SDK, we’re empowering SAP’s more than 2.5 million developers to build powerful native apps that fully leverage SAP HANA Cloud Platform and tap into the incredible capabilities that only iOS devices can deliver.”

“We’re proud to take this special partnership between Apple and SAP to a groundbreaking new place,” said Bill McDermott, CEO of SAP. “In giving people an agile and intuitive business experience, we empower them to know more, care more and do more. By combining the powerful capabilities of SAP HANA Cloud Platform and SAP S/4HANA, together with iOS, the leading and most secure mobile platform for enterprise, we will help deliver live data to people wherever and whenever they choose to work. Apple and SAP share a commitment to shaping the future, helping the world run better and improving people’s lives.”

The companies plan to deliver a new SAP HANA Cloud Platform SDK exclusively for iOS that will provide businesses, designers and developers the tools to quickly and efficiently build their own iOS apps for iPhone and iPad, based on SAP HANA Cloud Platform, SAP’s open platform as a service. These native apps will provide access to core data and business processes on SAP S/4HANA, while taking full advantage of iPhone and iPad features like Touch ID®, Location Services and Notifications.

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Apple Reports Second Quarter Results

apple-logoCUPERTINO, California — April 26, 2016 — Apple® today announced financial results for its fiscal 2016 second quarter ended March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue.

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

The Company also announced that its Board of Directors has authorized an increase of $50 billion to the Company’s program to return capital to shareholders. Under the expanded program, Apple plans to spend a cumulative total of $250 billion of cash by the end of March 2018.

“We generated strong operating cash flow of $11.6 billion and returned $10 billion to shareholders through our capital return program during the March quarter,” said Luca Maestri, Apple’s CFO. “Thanks to the strength of our business results, we are happy to be announcing today a further increase of the program to $250 billion.”

As part of the updated program, the Board has increased its share repurchase authorization to $175 billion from the $140 billion level announced last year. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved an increase of 10 percent to the Company’s quarterly dividend, and has declared a dividend of $.57 per share, payable on May 12, 2016 to shareholders of record as of the close of business on May 9, 2016.

From the inception of its capital return program in August 2012 through March 2016, Apple has returned over $163 billion to shareholders, including $117 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the program. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.

Apple is providing the following guidance for its fiscal 2016 third quarter:

  • revenue between $41 billion and $43 billion
  • gross margin between 37.5 percent and 38 percent
  • operating expenses between $6 billion and $6.1 billion
  • other income/(expense) of $300 million
  • tax rate of 25.5 percent

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